Aerolase: Lead-to-Contract Digital Transformation
Aerolase, a leading medical technology company, was struggling with fragmented systems and manual processes in their lead-to-contract workflow. Their sales and marketing teams were hindered by disconnected tools and time-consuming administrative tasks.
The Challenge
- Disconnected marketing and sales systems
- Manual handoffs between teams creating delays
- Complex quoting and configuration requirements
- Time-consuming contract generation processes
Our Solution
We implemented an integrated solution using Sales Cloud, HubSpot, Salesloft, Avalara, and DocuSign to streamline their entire lead-to-contract process. Our approach focused on automation, integration, and user-friendly workflows tailored to their specific business needs.
The Results
- 63% faster contract cycle
- 47% higher lead conversion rates
- 89% reduction in manual tasks
- More accurate forecasting and pipeline visibility
"Barrington Bay's integrated approach to our lead-to-contract process was transformative. They understood our complex requirements and delivered a solution that eliminated manual work and accelerated our sales cycle dramatically. The ROI has been exceptional."
